Professional

Social Media Specialist

Three-year social media advocate with 20 years of marketing experience. Accomplished at creating and implementing successful social media strategies and leveraging tools and technologies. Created over 70 pages and groups in Facebook and Twitter. Constantly explores evolving technologies in online social networking groups and lists. Works closely with clients to create innovative, effective campaigns.

Social Networking Tools

  • Blogger
  • WordPress
  • MacroMedia
  • Contribute3
  • LinkedIn
  • Facebook
  • Flickr
  • Twitter
  • Tumblr
  • YouTube
  • Digg
  • del.icio.us
  • StumbleUpon
  • Google+
  • Wikipedia
  • HootSuite
  • Podcasting
  • FourSqaure
  • Campaigner
  • Radian6
  • Klout
  • Google Analytics
  • MS Office Suite

 Related Employment

SOCIAL MEDIA CONSULTANT        2007-Present

  • Partner with companies to design and execute social media strategies that meet client objectives.
  • Develop and manage online marketing campaigns for School of Business at Carlow University, From the Hand Galleries, East Allegheny Social and Reunions, Carlow University Alumnae/i Association, and Hope Real Estate. Increased online interactions for Facebook/fromthehandgalleries by 27% in one month.
  • Effectively driving brand awareness, engagement and traffic to social media pages.
  • Continuously monitor online public relations and ensure the success of client programs.
  • Assess social media marketing strategies to determine rate of return.

PROJECT MANAGER    CARLOW UNIVERSITY    2001-Present
Manage over 100 communication projects per year, including web development, social media, email marketing, print materials, events, and traditional mailings. Create comprehensive social media strategies to define programs to increase visibility, membership and traffic. Builds activity in online communities using social media. Experiment with new and alternative ways to leverage social media activities while measuring the impact of social media on the overall marketing efforts.

  • Creates comprehensive social media strategies resulting in taking local Pittsburgh market globally to help international studies, increased participation and fan base, and showcasing faculty and students’ projects through blogs. Selected recent accomplishments:
    • Increased online interactions for Facebook /CarlowUniversity by 273% in on year.
    • By joining Twitter groups and lists, I achieved Carlow’s first international student into the new online Master of Fraud and Forensic program in less than an hour at Twitter/CarlowU.
  • Created 50 groups and pages for Carlow University from student activities to divisions and schools.
    • Successful campaigns include: Photo postings from events, video testimonials, Carlow Trivia, The Professor is in, referral programs, and a variety of contests.
  • Strategize with and educate the VP of Public Relations, Associate Provost of Enrollment Management, Directors and others across the university on incorporating relevant social media techniques into the corporate culture and into the university’s products and services.
  • Measures the successes of social media participation, contest campaigns, email marketing, and event promotions.
  • Authored and oversee social media policy.  Manages web site content, electronic newsletters, and web analytics.

Other Employment

MARKET RESEARCH    MERGING MEDIA, INC.    2006-2008
Researched and analyzed current trends in the group tour industry to formulate marketing strategies.

  • Gathered competitor information, data compilation, and charting.

CORE MANAGER    US INVESTIGATIONS SERVICES    2000-2001
Worked with a team of four coworkers in supervising over 85 employees processing background investigations.

  • Managed quality control and timely effectiveness through monitoring employee’s time and accuracy reports.
  • Investigated and create solutions of problem areas.

PROJECT MANAGER/    MARC USA /USWEB    1989-1999
ACCOUNT EXECUTIVE
Liaison with client executives to design branding and positioning.

  • Managed client and project budgets.
  • Produced and managed statement of work, proposals, and schedules.
  • Learned the skill of multi-tasking in an agency setting – managing 30-50 projects.

Education

CARLOW UNIVERSITY

  • June 2011, Master of Business Administration
  • May 2009, Bachelor of Arts in Sociology, Minor in Business Management, and Communications

Specialties

  • Has strong analytical skills – analyzes raw data, draws conclusions, and develops innovative courses of action – leading to decisions made on enrollment policy.
  • Writing policies and procedures.
  • Strategic thinker; 20 years of project planning experience.
  • Enjoys solving problems, and exploring new adventures – not afraid to say yes, leading to a greater understand of processes and more involvement.
  • Passionate for all things social media.

More About

  • Vice President of Alumnae/i Board of Directors
  • Member of the National Fundraising Association
  • Executive Staff Council, 2009-2011
  • 2012 Event Co-Chair of the Sister Rose Marie Hauber Endowed Scholarship Benefit
  • Blogger
  • Photographer
  • Community Service Advocate
  • Event planning